Trademark, Advertising and Unfair Competition Practice

Jenner & Block’s Trademark, Advertising and Unfair Competition practice helps brand owners confront the full spectrum of trademark issues they encounter in the marketplace, including trademark and trade dress infringement, false advertising, dilution, cybersquatting and anti-piracy cases.  Our lawyers have handled all aspects of federal court trademark litigation including preliminary injunction proceedings, ex parte seizures, bench and jury trials, as well as inter partes proceedings before the Trademark Trial and Appeal Board (TTAB).  Our practice has a direct focus on litigation, as Jenner & Block litigators have unparalleled experience in handling all aspects of pre-trial and trial practice and have achieved significant recognition for our preeminence and ability to help clients meet their business and legal objectives.

Jenner & Block lawyers regularly litigate trademark and trade dress infringement matters on behalf of a broad array of clients in diverse industries including apparel, consumer products, media and entertainment, and sporting goods, among many others.  Our trademark experience includes all aspects of the litigation process from pre-filing strategy and investigations, preliminary injunctions, and dispositive motions, to bench and jury trials as well as appeals.  We also have represented a number of companies with advertising litigation, including federal district court litigation, proceedings in the National Advertising Division of the Better Business Bureau and the National Advertising Review Board, private arbitrations, responses to state attorney general inquiries and network challenges.  

Jenner & Block’s trademark practice operates at the forefront of issues of importance to brand and content owners.  We are also a nationwide leader in helping businesses safeguard their intellectual property on the Internet and in other new media.  We understand the challenges  companies face in protecting their trademarks in an ever-changing technology environment.  Because of this experience, a broad array of entertainment, manufacturing, consumer goods and publishing companies, among others, regularly call upon the firm for representation and counsel in a variety of areas, including:

• Secondary liability against online service providers and intermediaries
• Keyword advertising disputes
• Cybersquatting, domain name seizures and other domain name disputes
• Site blocking orders
• 3D printing ecosystems