A qualified marketing strategist, business developer and technologist, Ms. Donnels has more than 24 years of legal marketing experience. She works collaboratively with top firm professionals, aligning business development and marketing efforts with the firm’s strategic vision. Ms. Donnels is a student of innovation, creator of systems that improve productivity and designer of metrics that measure returns on marketing investments.
At Jenner & Block, Ms. Donnels has built a sophisticated business development, marketing and communications function that is in alignment with the firm’s strategic goals and meets the business development needs of the firm’s nearly 450 lawyers. In addition to Jenner & Block, Ms. Donnels has held top marketing positions for such law firms as O’Melveny & Myers; Allen Matkins; Orrick; and Nossaman.
She received her B.A. in Political Science (1987) from the University of Nevada, Reno and completed the O’Melveny & Myers Leadership Institute (2009) at the Kellogg School of Management, Northwestern University.
Ms. Donnels became a fellow of the College of Law Practice Management in 2012. She has been an active member of the Legal Marketing Association (LMA, previously NALFMA) since 1990. She was member-at-large on the National Board of Directors from 2003-2005 and chair of the Revenue Generation Task Force. Ms. Donnels was a conference co-chair of the 1998 LMA conference in Los Angeles. She was an active member of the Board of the local Bay Area Chapter from 1990-1996; she was president in 1995, treasurer in 1993, chair of the Membership Committee in 1992, and a member of the Program Committee in 1992, 1993, and 1999. While in Los Angeles, she worked closely with members of the Los Angeles Chapter to re-establish the chapter, which had dissolved one year earlier. Ms. Donnels was a member of the Los Angeles Board from 1995 to 1996. O’Melveny & Myers won the 2009 first place national LMA Your Honors Award in the marketing training category for an interactive business development training that Ms. Donnels designed to enhance O’Melveny’s lawyers’ abilities to win new business in pitches and interviews. She was treasurer and treasurer-elect of the Midwest Chapter from 2014-2016.