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On September 25, 2019, only 11 days after the California Legislature enacted its final, pre-effective date amendments to the California Consumer Privacy Act of 2018 (CCPA), Californians for Consumer Privacy frontman and founder, Alastair Mactaggart, filed a new privacy initiative set to appear on the November 2020 ballot—the California Privacy Rights and Enforcement Act.
Mactaggart was the initial catalyst behind the California legislature’s swift development of the CCPA. Two years ago, Mactaggart spent nearly $3.5 million supporting an internet privacy initiative he sought to place on California’s November 2018 ballot. To maintain control over the state’s privacy laws, California lawmakers negotiated a deal with Mactaggart: in exchange for removing the initiative from the ballot, state lawmakers agreed to enact consumer privacy legislation, which ultimately became the CCPA.
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