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In this article, Jenner & Block Partner Craig C. Martin and Associate Jeffrey A. Atteberry offer strategies for private practice attorneys moving into an in-house counsel role. The authors explain that the transition to in-house counsel is “well-worn” but not without challenges. They give three tips for making that transition easier: 1. Recognize Your Client: the Company; 2. Know the Business; and 3. Maximize Your Value. “If you can keep these basic principles in mind, then your move in-house will likely prove to be a rewarding career move, not just for yourself but for everyone at your new company,” they conclude.