Publication
August 16, 2012

In this article, Jenner & Block Partner Christopher C. Chiou and Associate L. David Russell discuss whether an online brand or persona in the social media world has value that can be monetized in the context of a real world lawsuit.  The authors conclude that “As social media continues to gain more users, courts are likely to increasingly recognize that online personas can be branded and monetized – particularly when an online persona connects to a sizeable audience.  This will have significant implications in the civil and criminal context; for example, the theft of social media passwords may be prosecuted as larceny in the near future.”  They were assisted in the preparation of the article by Summer Associate Nary Kim.