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Jenner & Block Partners David R. Singer and Julie A. Shepard are quoted in a recent article for The Wrap that examines why live streaming pro sports on mobile devices is so complicated. The article discusses how major pro sports leagues such as the National Football League are pitting broadcasters, mobile phone companies and streaming services against each other in the fight for broadcast rights. By doing so, the sports leagues are able to generate multiple streams of revenue for the same product. Mr. Singer and Ms. Shepard discuss how the transition from traditional cable to streaming devices is happening at a rapid pace and how the sports leagues see partnering with streaming platforms as a way to build an audience of younger viewers. As more and more sports fans switch from traditional cable to streaming, the lack of a unified mobile rights procedure may create issues for users seeking a seamless transition.
To read the full article, please click here.